Not every business can afford to build and maintain an App. With that said, this puts more emphasis on your Mobile site and ensuring you are taking your audience into consideration. Tips for your mobile site – Optimized content – short and to the point, navigation for Mobile, mobile optimized images and colors, design for device limitations, design for known opportunities such as buttons and links. As with anything – test, make adjustments, test again, make more adjustment and so on.

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