September 21, 2016 | Posted in Email Marketing | By

eMail next steps for customer engagement is the A/B testing of subject lines. Set a strategy and the rules of what you want to accomplish – now run the tests. Analyze your results and then implement your finding. You don’t stop there, this is an ongoing customer learning experience. Many of the major ESPs have A/B testing functionality build into their tools – plus there are other vendors that specialize in eMail testing.

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