January 20, 2017 | Posted in Customer Feedback | By

When is the last time you ask for and received feedback from your customers? As marketers, we sometimes think that we know what is best for our customers and that we have the best programs in place. Take this time to survey, call and reach out to your customers to get feedback on how your digital programs (really any program) are doing, how your product is perceived, how they view your brand and so on. You can segment the list and the questions to be specific for each segment. You will learn a lot and will be able to optimized your programs based on real feedback.

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