April 6, 2017 | Posted in Customer Journeys | By

Customer Journey mapping helps to identify communication gaps and helps show where communication touch points should be added or removed.

As you begin to develop your eMail customer journey, there are many types of journeys you can begin to map out. Some of these include; Welcome Series for new customers, Welcome Series for existing customers, journey for lapse customers/reengagtment, trigger-based journeys based on a customer action or experience, abandon cart journey, subscriber preference journey based on desired communication method, rewards/birthday triggered journey and so on. You can develop as many journeys you want, but you need to be aware of what your subscribers are receiving and that the frequency doesn’t create a bad experience.

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