June 27, 2017 | Posted in Email Marketing, Technology | By

Google is in the news for their EU $2.7 billion antitrust fine. One piece of news from Google that has gone under the radar is that Google with not be scanning your Gmail email account and matching your content with advertisers – they have automated systems that scan incoming and outgoing emails to help refine their data gathering/targeted advertising. This practice has had the scrutiny of many privacy groups and activists over the years. Now it will only scan your existing account wide settings that you control.

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