April 14, 2017 | Posted in SMS Marketing | By

Would like your thoughts around paid SMS acquisition programs? My take is that it is in the best interest of your brand to not acquire any cell numbers from any third party vendors. The liability for your brand is too great – you don’t know where these numbers are coming from, you don’t know if they consented, you don’t know if they are land lines etc. SMS should grow organically and promoted via your channels with a double option.

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