If social channels go away tomorrow…
October 18, 2019 | Posted in Digital, Digital Marketing, Digital360Chat, eCRM, Email Marketing, Mobile, SMS Marketing, Social Media | By B2the7
If social channels go away tomorrow… How important do platforms such as your Website, eMail, Text, Blog, Podcast or Video then become for you & others?
Digital Marketing with Digital Innovation
September 12, 2017 | Posted in Digital Innovation, Digital Marketing, eCRM, Email Marketing, Innovation, Mobile, Push Notifications, SMS Marketing, Social Media | By B2the7
The great thing about Digital Marketing is that it keeps growing and expanding with Digital Innovations. It is the understanding of how the new innovations and technology will impact the customers. Multi-platform marketing. Using data, social media, eCRM, e-commerce &
Digital marketing point of emphasis for 2017
April 21, 2017 | Posted in Apps, Communications, Customer Experience, Customer Journeys, Email Marketing, Mobile, SMS Marketing | By B2the7
What is your digital marketing point of emphasis for 2017? 1) SEO/SEM 2) eCRM – email, SMS, Push 3) Native App 4) Social 5) Website 6) Mobile 7) Customer experience 8) Customer journeys 9) Other Digital is not one tool
SMS acquisition programs
April 14, 2017 | Posted in SMS Marketing | By B2the7
Would like your thoughts around paid SMS acquisition programs? My take is that it is in the best interest of your brand to not acquire any cell numbers from any third party vendors. The liability for your brand is too
Growing your eCRM databases
April 13, 2017 | Posted in eCRM, Email Marketing, Push Notifications, SMS Marketing | By B2the7
How you grow your eCRM databases is important. Organic growth is the best, but I have tested some eMail acquisition partners with good success – you can be very targeted in the type of subscriber you are looking for. Look
Brand question
April 11, 2017 | Posted in Email Marketing, SMS Marketing | By B2the7
Brand question – What brands, that you have engaged with, did a good job of using incentives to get you to sign up for their eCRM programs? Reward and Loyalty programs are two areas where the incentives make sense and
eMail and SMS incentives
April 10, 2017 | Posted in Email Marketing, SMS Marketing | By B2the7
eMail and SMS incentives – incentives are great for building your eCRM databases but how loyal are the customers you are bringing into your programs? You do need to give your customers the value of signing up to be part
Ways your brand can utilize SMS
January 27, 2017 | Posted in Mobile, SMS Marketing | By B2the7
Ways your brand can utilize SMS – Promotional, order confirmation, account changes, forgot password, automatic triggers based on data and behavior, app download, keywords for specific behaviors and so on. Let people interact with your brand with the channel they
How are you growing your SMS database?
January 26, 2017 | Posted in Mobile, SMS Marketing | By B2the7
How are you growing your SMS database? This is the one area where I’m pretty adamant about growing the SMS database organically through your own channels, such as your website, email programs, socially, POP materials and in-store. I do not
SMS Programs and Your Data Points
January 24, 2017 | Posted in Mobile, SMS Marketing | By B2the7
As you begin your SMS strategy you will want to see what data points you are capturing. The more data points, the more engaging programs you can begin to run. Some high level programs you could be doing – personalization,