March 10, 2020 | Posted in Digital360Chat, Marketing, Technology | By

MarTech is a trending term that is short for marketing technology.

MarTech is the tech that Marketers use to help plan, execute and measure marketing campaigns that can be either omni-channel or cross-channel (and many other campaigns).

MarTech is great for collaborating and bringing departments together for more consistent content and communication while segmenting and targeting audiences in a more efficient manner.

What are some of the biggest MarTech challenges companies face with cross-channel marketing?


If looking for MarTech options or have questions, send me a DM. This is an area where I can help you with choices.