Purpose-Driven Marketing & Visual Identity
Meet Bernie — Your Partner in Growth
Built on Experience. Driven by Results.
At B2The7, our founder Bernie Fussenegger brings more than 25 years of leadership in data-driven marketing, digital transformation, and customer lifecycle optimization. His work has spanned across key industries like QSR (Quick-Service Restaurants), retail, and healthcare—with a standout legacy from his time at Papa John’s, the #3 pizza chain globally.
As Senior Director of Digital Marketing at Papa John’s, Bernie played a pivotal role in scaling the brand’s online presence and digital revenue. Under his leadership:
Online sales skyrocketed from just 3% to over 65% of total sales when he left.
He was part of the industry’s most robust loyalty programs, enrolling millions of active members.
He launched and optimized digital channels—email, SMS, push, mobile apps, and CRM automation—that became key revenue drivers.
He led omnichannel marketing campaigns focused on personalization, frequency, and order conversion, driving consistent ROI and customer engagement.
His digital strategies helped Papa John’s maintain competitive momentum in a crowded marketplace while setting new industry benchmarks.
These real-world successes now fuel the strategic guidance Bernie brings to every B2The7 client—whether you're a startup looking to scale or an enterprise brand ready to evolve.
Photography is at the heart of B2The7’s creative process—serving as a visual extension of strategy. Bernie believes in the power of visual storytelling to not only elevate brand aesthetics but to connect emotionally, drive engagement, and reinforce brand identity across all marketing channels.
Why Brands Trust B2The7
Brands choose us because we:
Bring enterprise-level marketing insights to businesses of all sizes
Have a proven track record growing multi-million subscriber databases and mobile app audiences
Excel in omni-channel marketing, loyalty, email, SMS, paid media, and digital strategy
Focus on performance—enhancing frequency, ticket sizes, and profitability
Possess deep expertise in QSR, retail, healthcare, and service industries
Integrate real-world leadership in product management, content marketing, customer journey design, and MarTech execution
Execute marketing strategies with clarity and purpose—not just plans on paper
Looking to grow through strategic campaigns, content that converts, or impactful visuals? We’re here—ready to scale your brand with precision and passion.
What We Do
Strategic Marketing
Tailored brand strategy and execution that drives audience trust and business impact.
Digital Marketing
Data-driven digital marketing campaigns, from SEO to email strategy and analytics.
Social Media Strategy
Targeted social media marketing that builds community and brand engagement.
Photography & Visual Branding
High-impact brand photography that fuels your marketing and visual identity.
