Director of Digital & Content Marketing possessing 15+ years of digital and social expertise in performance marketing, ecommerce, and web content development. Demonstrating high-level proficiency with targeted relationship building and marketing, personalized 1:1 communications with customer journeys, CRM and eCRM, and omni-channel (CDP) consulting. Expertise includes the ability to collaboratively identify innovative technologies to reach new audiences and exceed revenue targets. Host of the #Digital360Chat (Every Friday at 12pm ET) on Twitter.

Latest News From the Blog

Being in a job search is not easy.

There are lots of ups and downs! Stay positive, network like crazy and keep pushing forward. I’m here to help you and to share what is working for myself to make your job search easier. 🎯 Tools to help in

Marketing Monday’s with Ira Bowman

Want to improve your marketing reach? Have marketing questions? Interested in keeping up with what’s happening in the world of traditional or digital marketing? If you answered yes check out this episode Marketing Mondays with Ira Bowman! I was honored

How Email Marketing Can Work for You

Looking for tips for successful email marketing? I was a guest on the 1/12/21 #CMWorld Twitter Chat were we chatted about the following. Why is email still one of the most effective marketing strategies First steps to take is an

Dressing for Success – Preparing for a Virtual Interview

We are in a virtual world with Zoom calls, Microsoft Teams calls, Google Meet and so on. The question that I have received lately is “how do you dress and prepare for a virtual interview?” My recommendation, Dress for success

InTheSpotlight Recap: Jeremy Bednarski (@JeremyBednarski)

Recap of our 1/15/21 #Digital360Chat interview with Jeremy Bednarski (@JeremyBednarski) – Passionate content marketing expert. Content Editorial Lead for Salesforce. Owner of http://RockifiedMarketing.com. I tweet about marketing, music and other fun stuff!

InTheSpotlight Recap: Melanie Benson (@melcoach)

Recap of our 1/8/21 #Digital360Chat interview with Melanie Benson (@melcoach) – Amplify Your Authority Community, magnetize your message. Host of Amplify Your Success Podcast for expert #entrepreneurs. FREE Download: 10 Revenue Rush Tips

Your Social Audiences & Their Preferred Channels

To start, your social media audience isn’t everyone! Your audience are the people you want to reach with relevant content in the channel they prefer to engage with you. Who are these people and how do I identify them? 🎯

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