Welcome to B2The7 - Targeting and Engaging Customers with Digital and Social Solutions. Host of the #Digital360Chat (1st Thursday of the Month @ 12pm ET) and the #InTheSpotlight Chat (Every Friday at 12pm ET) on Twitter. With more than 25 years of Marketing experience with digital experiences and programs around CRM, eCRM, Content Marketing, Social, Mobile & Performance Marketing.

Latest News From the Blog

Email Marketing and why your brand should be using email as a tool for engaging with existing customers and prospects.

Email marketing is for brands of all sizes – large, small and solo. Email marketing is still very effective to turn prospects into loyal fans and to build an even better relationship with your existing customers. I had a Twitter

Today marks 19 years at Papa John’s…what a journey it has been and continues to be.

Today marks 19 years at Papa John’s…what a journey it has been and continues to be. So much learned in that time…sharing some of it here in no order. Don’t be afraid to ask questions. Don’t be afraid to fail

Join this Live Twitter Party on Thursday, June 25th!

Hey there! I’m partnering with some amazing entrepreneurs for a live Twitter Chat from 12 p.m. – 1 p.m. Eastern on Thursday July 25th! This is part of a big Visibility Hack Challenge to help entrepreneurs level up their marketing

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I have learned a lot about digital and social over the last 25 years of my career. There have been many ups and many downs, lots of learning opportunities and lots of opportunities to learn from others! I have worked

Are you utilizing Video 📹 as Part of Your Content Strategy?

Video is a great tool for engagement and conversations with your targeted audience. video #FridayFeeling #FridayThoughts #Digital #Social https://mailchi.mp/c534db01a832/utilizing-video-as-part-of-your-content-strategy

5 Ways To Be More Effective on Social Media

Being on Social is WAY different than being on Social and actually being Social and engaging with your followers I have created a new guide, “5 Ways To Be More Effective on Social Media” to help your brand stand out

Utilizing Video 📹 as Part of Your Content Strategy

Video is a great tool for engagement and conversations with your targeted audience. Video can tell your story so much faster hitting upon who your are, how you can help solve your customers problems, to inform but also reinforce your