Many brands don’t know what to do with the data or understand the right programs to run. This is where I come in from my 20 years of experience running data driven marketing programs at Papa John’s. I focus on increasing sales, transactions and comps - my foundation and recommendations center on how to reach, retain and regain customers with omni-channel data-driven marketing strategies and tactics. I use my comprehensive experience in digital marketing, eCommerce, loyalty programs, omni-channel and customer data to give you strategies, recommendations and tactics that are specific for your brand.

Latest News From the Blog

Increasing your sales, transactions and customer engagement

Attention retail, coffee shops and restaurant owners! You want to increase your sales, transactions, comps and improve the customer experiences… …but don’t know how or have the time. 🤔 🎯 Intrigued? Watch and learn for more info 👇👇👇

THE THREE R’S: “Retain – the 2nd element of the 3 R’s”

Think of retain to be steady and you want to be very segment-specific to maintain their activity. Watch to learn more about Retain ▶️ https://youtu.be/wZaRmYTYbc4

Regain – the third element of the 3 R’s

The “Regain” area is where your lapsing and lapsed customer live. With Regain, the focus of the communications and activity is based on reactivation and getting them back engaged with the brand. Keep in mind the the customers in reach

Ahoy, Me Hearties! Was honored to be a guest on the #piratebroadcast

June 9, 2021 Live streaming broadcast I had the opportunity to join Russ John’s again on his #piratebroadcast to talk more about my past experiences at Papa John’s, my B2The7 brand, the roll-out of Three Ring Circus and the importance

Introducing Three Ring Circus…

For the last 5 or so months, @Rachel Waters, @Dean Lavenson and myself have been working on our new concept and partnership @Three Ring Circus… And we finally have our logo and what our focus is to share!!!!! Three Ring

Kindness is cool, Smiles are free #PirateBroadcast – June 9th

Join myself (Bernie Fussenegger) and Russ Johns on the #PirateBroadcast When -June 9, 2021 Time – 7:00am Arizona time (PDT) or 10:00am EST This will be a fun discussion as we get more into B2The7, what I’m currently up to,

Guest on the #PirateBroadcast

Join myself (Bernie Fussenegger) and Russ Johns on the #PirateBroadcast When -June 9, 2021 Time – 7:00am Arizona time (PDT) or 10:00am EST This will be a fun discussion as we get more into B2The7, what I’m currently up to,

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