Welcome to B2The7 - Targeting and Engaging Customers with Digital and Social Solutions. Host of the #Digital360Chat (1st Thursday of the Month @ 12pm ET) and the #InTheSpotlight Chat (Every Friday at 12pm ET) on Twitter. With more than 25 years of Marketing experience with digital experiences and programs around CRM, eCRM, Content Marketing, Social, Mobile & Performance Marketing.

Latest News From the Blog

Social Tip…

Don’t let your profile pic be an afterthought. Make sure it is a good picture that people can identify with if they see you in person. #BeYourself When I was at #CMWorld it made it easy to recognize peeps because

#CMWorld Highlights from Jay Baer, Brian Fanzo and Andrea Fryrear

Last week was a great week in Cleveland for the Content Marketing World Conference with 4,000 other Marketing, Creative, PR and Copywriting Content professionals. There was so much to learn from the informative sessions, the top notch speakers and presenters,

Knowing what your goals and KPIs are before social posting

Before I post any content, I know what my goals and KPIs are for measurement. Some KPIs can include likes, shares, comments, site referrals, increased followers, engagement etc. The main KPIs for my posts and updates are comments and engagement

Conferences are a great way to learn from your peers, industry leaders and brands. How to make the most of your conference experience.

Conferences are a great way to learn from your peers, industry leaders and brands. They are also a great way to make new connections and to network and to bring awareness to your brand. You have researched the conference you

The importance of #RelationshipMarketing in building your brand loyalty.

#RelationshipMarketing is different than your traditional marketing in that it focuses on on long-term customer loyalty and engagement instead of short-term sales. On 8/8/19, I hosted a Twitter Chat with guest Jessika Phillips of NOW Marketing Group with the topic

Building your brand, audience and network takes time.

People need to think about how long it takes to develop a true relationship with a friend or partner. Developing a relationship with your guests or audience is really no different…it will take time to build that long term loyalty

Email Marketing and why your brand should be using email as a tool for engaging with existing customers and prospects.

Email marketing is for brands of all sizes – large, small and solo. Email marketing is still very effective to turn prospects into loyal fans and to build an even better relationship with your existing customers. I had a Twitter