Why Work with B2The7? Director of Digital & Content Marketing possessing 15+ years of digital and social expertise in performance marketing, ecommerce, and web content development. Demonstrating high-level proficiency with targeted relationship building and marketing, personalized 1:1 communications with customer journeys, CRM and eCRM, and omni-channel (CDP) consulting. Expertise includes the ability to collaboratively identify innovative technologies to reach new audiences and exceed revenue targets. Host of the #Digital360Chat (Every Friday at 12pm ET) on Twitter.
Over the years, I have been fortunate enough to be a guest at several conferences and with several #Twitter Chats. I love having the ability to share with others the experience that I have gained over the years as it
Small and large brands all struggle at times in connecting with their customers, lack the resources, digit insights or social knowledge to gaining that connection and customer through online channels. This is where B2The7 can help you target and engage
Twitter lists are a group of Twitter accounts that show you a stream of Tweets from only the accounts on that List. Lists makes it easy to follow and engage with others. You can create your own Lists or follow
Email is still has one of the highness ROIs and still one of my fave digital tools. In building a list, it begins with trust and the “why should I join”. And you want quality over quantity all day long.
Define the program or campaign KPIs for success as part of the strategy from the beginning of your planning process. KPIs help define success or failure. KPIs should be part of EVERY campaign that you create and will be different
A loyalty program is a great marketing strategy to reward customers based on their behavior and engagement with the brand. There are 4 high level areas of why… 1) The data you are collecting2) Reach customers3) Retain customers4) Regain customers
Watch how brands are missing ▶️ https://youtu.be/LSzJiE-GDBs #socialmedia #audiences #socialchannels #business #success #digital #digitalmarketing #communications #networking
Hopefully brands are listening to their audiences and are delivering content and value that meets their current needs and expectations. Remember, the customers have raised their had and said they want to hear from you. 🎯 Examples of boosting engagement
By definition, it is a piece of content (video, image or news) that has become incredibly popular and is being viewed and shared thousands/millions of times. Is ‘going viral’ a strategy you should deploy for your content? I have thoughts