Welcome to B2The7 - Targeting and Engaging Customers with Digital and Social Solutions. Host of the #Digital360Chat (Every Friday at 12pm ET) on Twitter. With more than 25 years of Marketing experience with digital experiences and programs around CRM, eCRM, Content Marketing, Social, Mobile & Performance Marketing.

Latest News From the Blog

If social channels go away tomorrow…

If social channels go away tomorrow… How important do platforms such as your Website, eMail, Text, Blog, Podcast or Video then become for you & others?

Each person and brand define engagement differently.

Each person and brand define engagement differently. How do you define engagement and how are you measuring it? Thoughts?

Music streaming has come a long way since Napster

Music streaming has come a long way since @napster – Over 507 BILLION music streams in the 1st 1/2 of this yr. #Digital360Chat What is your music streaming service?

We experience UGC (User-generated content) everyday in the form of images, video, text and audio.

We experience UGC (User-generated content) everyday in the form of images, video, text and audio. Impacts you see with UGC for audiences, customers and brands? Examples?

Reading is knowledge…what is the last book you have read?

What is one of the last books you have read that has helped you professionally or personally?

Going from working for a brand to working for yourself…

When you go from working for a brand to solo, what are some of the challenges you have faced? Insights to share for others?

Why so much customer loyalty for Chick-Fil-A?

Chick-Fil-A is one of those brands that is not without controversy in some of their stances & beliefs. What are they doing to build that customer loyalty?