With more than 20 years experience running data driven marketing programs, I focus on increasing sales, visits and customer experiences - my foundation and recommendations center on how to reach, retain and regain customers with omni-channel data-driven marketing strategies and tactics. I use my comprehensive experience in digital marketing, eCommerce, loyalty programs, omni-channel and customer data to give you strategies, recommendations and tactics that are specific for your brand. We use a combination of Data + Strategy + Marketing + Social Media + Paid Media + Digital eCommerce + SEO + Content & Photography.

Latest News From the Blog

Search Engine Optimization For Your Brand: The Importance Of SEO And What You Can Do To Boost It!

Search engine optimization is the practice of making your website appear higher in search results than other websites when someone searches for a topic or keyword. Simply put, it means that your website appears higher on Google search results pages

The Benefits of Hiring Older Employees

I also write this as an employee who is over 50 and had to navigate looking for a new job when Papa John’s moved their corporate office to a new city impacting a couple hundred employees back in early 2021.

The Secret to Getting a Better Salary How To Prove Your Worth and Get Paid What You’re Worth

There are many factors that contribute to your salary. However, what you can do as an employee to get a better salary is to prove your worth and get paid what you’re worth. If you’re in the market for a

Using Social Media for Brand Building

Social media has changed the way businesses advertise and market to their target audiences. Businesses now have a powerful new digital marketing resource at their disposal, and it’s changing the way they reach out to potential customers. With over 2

Ways to Reduce Stress Before Your Job Interview

If you’re anything like most people, the idea of sitting through an in-depth job interview can be nerve-wracking. These days, competition for jobs is fierce and many candidates are so overqualified that they’re not even getting callbacks. The stress of

How Recruiters Can Build a Strong Candidate Pipeline

Recruiting is the process of attracting talent to your organization. It’s a never-ending challenge because the talent pool continues to get smaller and more specialized. Recruiters must work harder than ever to attract top talent, and they need new strategies

Tips To Increase Your Chances of Getting Hired

The job market is constantly changing. In order to stay ahead of the curve, you need to be able to adapt quickly. That means knowing how to succeed in a changing job market. As a result, there are more opportunities

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