Many brands don’t know what to do with the data or understand the right programs to run. This is where I come in from my 20 years of experience running data driven marketing programs at Papa John’s. I focus on increasing sales, transactions and comps - my foundation and recommendations center on how to reach, retain and regain customers with omni-channel data-driven marketing strategies and tactics. I use my comprehensive experience in digital marketing, eCommerce, loyalty programs, omni-channel and customer data to give you strategies, recommendations and tactics that are specific for your brand.

Latest News From the Blog

Attention retail, coffee shops and restaurant owners…

🚨 Attention retail, coffee shops and restaurant owners 🍕🍔🌮☕️ You want to increase your sales, transactions, comps and improve the customer experiences… …but don’t know how or have the time. 🤔 This is where my 20 years of running proven

Steps to getting more restaurant visits…

The last year has been a tough one for many restaurants with restrictions, the way customers engaged and all the customer data they may or may not have been collecting. For the past 20 years, I have run data-driven digital

Coffee With Bob on LinkedIn

May 7, 2021 LinkedIn LiveStream Always fun to be a guest of Bob (Robert Sieger) on his ☕️ #CoffeeWithBobLIVE show. We had a great conversation around my past experiences with Papa John’s Pizza, my newest direction with B2The7 and some

‪Helping Brands Make More Bread 🍞‬

‪I focus on Restaurants & QSR Brands…‬ ‪Types of brands I love working with…‬ ‪1️⃣ Brands that don’t have customer data and want to learn how to get and use that data‬ ‪2️⃣ Brands that have data but don’t know

Regain – the third element of the 3 R’s

The “Regain” area is where your lapsing and lapsed customer live. With Regain, the focus of the communications and activity is based on reactivation and getting them back engaged with the brand. Keep in mind the the customers in reach

Retain – the second element of the 3 R’s

The “Retain” area is where you want your customers and audiences to be. Think of retain to be steady and you want to be very segment-specific to maintain their activity. They have joined your loyalty program, created an account, have

‪Putting your customer data to work = driving sales and repeat visits‬

Many brands (especially restaurant and retail) have changed the way they engaged with their customers over the last year, offering many different digital ordering options for delivery, pick-up or carryout. Are you using that data? If now, why???? Need to

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