Many brands don’t know what to do with the data or understand the right programs to run. This is where I come in from my 20 years of experience running data driven marketing programs at Papa John’s. I focus on increasing sales, transactions and comps - my foundation and recommendations center on how to reach, retain and regain customers with omni-channel data-driven marketing strategies and tactics. I use my comprehensive experience in digital marketing, eCommerce, loyalty programs, omni-channel and customer data to give you strategies, recommendations and tactics that are specific for your brand.

Latest News From the Blog

Customer Experience is a Differentiator

Customer service, customer experience and how you treat your customers goes a long way in building a long term relationship and building customer loyalty. Why it is important with one example to stand apart. 🎯 Check out one example to

The Forgotten Twitter Moments

Think of Twitter Moments as the ability to curate content to tell interesting stores or to add Tweets that you find interesting. I use Moments as a recap for my #Digital360Chat and then share it out. Moments are also a

Steps to getting more restaurant visits…

Question for you – What are the omni-channel data-driven marketing strategies and tactics you are currently using? If you don’t know the answer to this, we need to talk. Reach, Retain and Regain is a foundation that supports an omni

Increasing your sales, transactions and customer engagement

Attention retail, coffee shops and restaurant owners! You want to increase your sales, transactions, comps and improve the customer experiences… …but don’t know how or have the time. 🤔 🎯 Intrigued? Watch and learn for more info 👇👇👇

THE THREE R’S: “Retain – the 2nd element of the 3 R’s”

Think of retain to be steady and you want to be very segment-specific to maintain their activity. Watch to learn more about Retain ▶️ https://youtu.be/wZaRmYTYbc4

Regain – the third element of the 3 R’s

The “Regain” area is where your lapsing and lapsed customer live. With Regain, the focus of the communications and activity is based on reactivation and getting them back engaged with the brand. Keep in mind the the customers in reach

Ahoy, Me Hearties! Was honored to be a guest on the #piratebroadcast

June 9, 2021 Live streaming broadcast I had the opportunity to join Russ John’s again on his #piratebroadcast to talk more about my past experiences at Papa John’s, my B2The7 brand, the roll-out of Three Ring Circus and the importance

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