Discover how photography can go beyond visuals to tell stories, build trust, and create lasting emotional impact in your brand marketing.

Struggling with time or budget? Discover 5 proven social media strategies tailored for small businesses that boost reach with minimal effort.

Learn what a marketing audit is, why it matters, and how to execute one using a strategic, data-driven checklist for better marketing performance.

Over 50% of searches now end without a click. Discover how marketers can dominate SERPs, optimize for AI summaries, and build brand visibility in a zero-click world.

SEO still drives traffic, but GEO—Generative Engine Optimization—builds trust in AI search. Learn how to optimize for both and stay visible everywhere users search.

Marketers are losing visibility by misclassifying AI-driven discovery traffic. This post breaks down why GA4 needs a dedicated AI search channel, complete with examples, stats, and actionable metrics.

Learn how brands are winning big with authentic, budget-friendly social content. From podcast-style clips to trend-jacking, see 5 formats with stats, examples, and execution tips.

B2C marketers are shifting from performance marketing to brand-building—and scalable content systems are the secret weapon. Learn how leading brands streamline asset creation, adapt campaigns across channels, and increase engagement without burning out creative teams. Backed by 2025 marketing data, case studies, and proven workflows.

Instagram’s latest update allows public content to appear in Google results. Discover actionable SEO tips to boost your content’s visibility and search performance.

AI isn't just another tool—it’s redefining how we approach marketing. In this blog, Bernie Fussenegger of B2The7 breaks down what generative AI means for marketers today, from faster content production to evolving SEO and the rise of Generative Engine Optimization (GEO). Backed by industry stats and firsthand insight, this post is a practical roadmap for marketers ready to lead with purpose—not just follow trends.

Is your content working hard enough to get found?

If you’re publishing blog posts but not seeing steady traffic growth, you may be missing critical SEO opportunities. At B2The7, we help brands create smarter content systems that rank in Google, increase visibility, and drive more qualified clicks.

This blog outlines a 5-day content strategy to help your brand.

Welcome to the first installment of our Weekly AI + Marketing Rundown from B2The7 — a curated series designed to help you work smarter, not harder.

Each week, we break down key insights in digital marketing and show you how to use AI to make your content sharper, faster, and more impactful - an item for each day of the week.

Tucked on the edge of Louisville's historic Germantown, the Swepson Guesthouse—a transformation led by Andrew Llewellyn and his team at Super Stays—rises as a top-tier option for large groups, corporate retreats, and celebratory gatherings. This boutique short-term rental spans over 10,000 sq ft, featuring 15 bedrooms, 21 beds, and 10 bathrooms, making it one of the largest standalone group stays in the city.

In today’s digital world, having a strong online presence is crucial for the success of any business. One of the most effective ways to boost your visibility and attract potential customers is by creating a Google My Business profile.

In the ever-changing world of digital marketing, it is crucial to maintain a competitive edge. With the arrival 2025, let’s delve into the upcoming trends poised to redefine the industry landscape.

I have been in the digital landscape for the past 25+ years, and it continues to change each year (sometimes each month), driven by technological advancements, evolving consumer behavior, and increased competition. Staying ahead of the trends is necessary for businesses to thrive in today’s fast-paced, ever-evolving market.