AI innovation meets authenticity in this week’s biggest marketing shifts — GEO, social-first storytelling, and next-gen retail media.

Integrating SEO with social media isn't optional—it’s essential. Learn why brands must blend both strategies to build stronger, more effective content ecosystems.

Explore this week’s biggest marketing, digital, and social insights — AI-powered creativity, social-first storytelling, new partnerships, and agency disruption.

AI engines heavily favor YouTube videos in search results. Learn why—and how to optimize your YouTube content for better AI discovery and visibility.

Stay ahead with this week’s biggest marketing insights — AI marketing ROI, experiential pop-ups, authentic storytelling, predictive analytics, and more.

Email marketing is more than newsletters. Learn how to build a high-performing strategy with proven campaign types, automation flows, and key metrics.

Explore this week’s top five marketing and digital trends — including AI search, brand-driven storytelling, and evolving martech metrics. Perfect for B2B, B2C, and DTC marketers who want to stay current.

Discover how to build a high-impact customer lifecycle strategy that drives retention, reactivation, and long-term revenue. Includes tips, tools & real-world examples.

The first 3 seconds of your video or the first line of your post can make or break engagement. Discover hook-first content strategies that drive results.

B2The7 helps Louisville small businesses grow with expert, affordable marketing services including social, email, and local SEO support.

Discover how photography can go beyond visuals to tell stories, build trust, and create lasting emotional impact in your brand marketing.

Struggling with time or budget? Discover 5 proven social media strategies tailored for small businesses that boost reach with minimal effort.

Learn what a marketing audit is, why it matters, and how to execute one using a strategic, data-driven checklist for better marketing performance.

Over 50% of searches now end without a click. Discover how marketers can dominate SERPs, optimize for AI summaries, and build brand visibility in a zero-click world.

SEO still drives traffic, but GEO—Generative Engine Optimization—builds trust in AI search. Learn how to optimize for both and stay visible everywhere users search.

Marketers are losing visibility by misclassifying AI-driven discovery traffic. This post breaks down why GA4 needs a dedicated AI search channel, complete with examples, stats, and actionable metrics.

Learn how brands are winning big with authentic, budget-friendly social content. From podcast-style clips to trend-jacking, see 5 formats with stats, examples, and execution tips.

B2C marketers are shifting from performance marketing to brand-building—and scalable content systems are the secret weapon. Learn how leading brands streamline asset creation, adapt campaigns across channels, and increase engagement without burning out creative teams. Backed by 2025 marketing data, case studies, and proven workflows.

Instagram’s latest update allows public content to appear in Google results. Discover actionable SEO tips to boost your content’s visibility and search performance.

AI isn't just another tool—it’s redefining how we approach marketing. In this blog, Bernie Fussenegger of B2The7 breaks down what generative AI means for marketers today, from faster content production to evolving SEO and the rise of Generative Engine Optimization (GEO). Backed by industry stats and firsthand insight, this post is a practical roadmap for marketers ready to lead with purpose—not just follow trends.