January 19, 2017 | Posted in Analytics, eCRM, Email Marketing, Push Notifications, SMS Marketing | By

Analytics should be an important part of your programs. You need to have a good understanding of how your customers are engaging with all your eCRM channels so you can make the necessary adjustments. I do understand that many digital teams are small and lack the necessary resources to fully analyze every detail, but determine a few KPIs for each program and measure against those KPIs. Start small and then gradually add more KPIs to your analysis each month to get a much larger picture.

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