May 4, 2017 | Posted in Communications, Customer Experience, Preference Center | By

Yesterday were the benefits and value of a preference center for the brand – today I have included some of these benefits for the individual; empower the customer, get content they want, choose the frequency they want, may opt down instead of opting out, receive more personalized content, receive more relevant content and end the end, building customer loyalty.

Be the first to comment.

Leave a Reply