July 25, 2016 | Posted in Email Marketing | By

This week I’m planning to progress through the setup of eMail programs and where to begin and to add additional elements each day.

Data should be the source of all your eMail programs. Look at the data you have on your customers – it can be email address, when they signed up for email, birthday dates, first and last order dates, when they enrolled in your programs and so on. Also look at where you are collecting data and how that data can be used to help power your eMail or communication programs.

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