September 2, 2016 | Posted in Mobile, SMS Marketing | By

As with email, it is important to grow your SMS list with QUALITY, not quantity. The cost to send a SMS message will be more expensive than email, but the ROI and engagement can be much higher, that is why it is very important to treat these customers different than you would with email. Your SMS subscribers have given you their cell phone numbers, something that is very personal to them. You must treat that customer with great respect and not abuse the trust those customers have given you – it is a huge step for a customers to say YES to SMS messages.

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