Proven digital marketing leader with over 25 years of background experience in QSR and healthcare that includes engaging the customers with digital experiences within CRM, eCRM, Social, Mobile, Web Content and Performance Marketing. Success with managing in a fast-paced environment and delivering strategic solutions for both the customer and franchise organization.
After 18 years in the Papa John’s marketing organization, my main focus now has shifted to the IDS (Information Digital Solutions) product group and centered around how we can better target and communicate to our customers with enhanced technology. This technology focus includes APIs, Customer Identify and Tech Modernization of internal platforms with third party vendors. The way we communicate to our customers has shifted as the behaviors and expectations has changed. The customer doesn’t want a message that is for everyone, they are looking for more personalized, 1:1 communications that are relevant and in the channel that they are in. The experience and customer journey should be relevant for each customers – with enhanced technology, we are giving the business the tools they need to reach the customer.
Host of #Digital360Chat on Twitter
Follow the official #Digital360Chat on Twitter Account @Digital360Chat
Also, the host of the “In The Spotlight” Connection Interviews, which gives us the #Digital360Chat community a chance to better know our guests and go more into their careers and how they can help others. The chat is on Twitter, on Friday of each week at 12pm ET and is centered around 6 questions usually within the same Twitter feed with text and video.
Follow Bernie on Twitter @B2the7
Community Coordinated Child Care, Inc. (4-C)
Dec 2017 – Present
Location – Louisville, Kentucky
My responsibilities include participation with the Board and to provide a Marketing perspective for 4-C.