About Bernie

With more than 25 years of experience in marketing, Bernie is the Director of Digital Marketing at Papa John’s International, based in Louisville, KY. His current focus is building and scaling a progressive digital marketing foundation that balances the needs of both consumers and national/local stakeholders —  all while delivering measurable ROI to the business.


Additionally, Bernie oversees brand representation for Papa John’s digital properties and manages direct-to-consumer channels including eMail, SMS and push messaging. Recent initiatives have centered around bringing together larger promotional efforts with targeted campaigns to engage the consumer at the precise moment of interest.

Host of #Digital360Chat on Twitter

Host of #Digital360Chat on Twitter – covers topics around digital, marketing and the customer. The chat takes place on Twitter on the first Thursday of each month at 12pm ET.

Follow Bernie on Twitter @B2the7

Board Member
Community Coordinated Child Care, Inc. (4-C)
Dec 2017 – Present
Location – Louisville, Kentucky

My responsibilities include participation with the Board and to provide a Marketing perspective for 4-C.

What does B2The7 do and how can they help you?

B2The7  draws on more than 25 years of Marketing, Interactive, eCommerce, and Management leadership with a focus on eMail Marketing, SMS Marketing and Website Consulting. We collaborate with digital agency executives, PR professionals, search engine marketing and search engine optimization gurus, first of class web designers/developers and social media marketing strategists to really develop programs that are successful for your business.

eMail Marketing
Our staff and consultants are comprised of a dynamic and experienced group of email marketing professionals that can deliver a wide range of email services to help your business needs.

SMS Marketing
Mobile can integrate easily into your current marketing plan – cross channel marketing at its best. B2The7 can review your marketing campaign plans and then collaborate with you on the most effective means of integrating mobile to maximize your campaign’s success.

Website Consulting
We will work with your to ensure that you have a clean, user-friendly web site that in targeted towards your audience. Each web site is custom developed for your business or industry in mind.

Social Media
B2The7 focuses on social media content to create engagement of online experiences connecting people to your business and to differentiate you from your competitors. We will develop programs that center on efforts to create content that attracts attention and encourages readers to share it with their social networks.

Contact Bernie to learn how we can help you.