With more than 25 years of Marketing experience by engaging the customer with digital experiences and programs around CRM, eCRM, Content Marketing, Social, Mobile & Performance Marketing.

Below is the professional career for Bernie over the last 25 years.


Title Director of Digital – Customer Identity
Papa John’s International
Dates Employed Jun 2018 – Present

Responsible for the Papa John’s Customer Identity that covers the Customer Master, The Customer Hub and Data & Analytics.

Customer Master

  • Full View of the customer; Data from all ordering channels, eCRM, social, paid media and all other channels (1st party data); Real-time updates

Customer Hub

  • Tools to better drive marketing and customer engagement; Segmentation and targeting by channel; Enhanced efficiencies and performance; Give Papa John’s the ability to effectively communication more personalized, 1:1 communications when the customers wants the message and in what channel

Data & Analytics

  • Leveraging the Customer Master for insights and better decision making for the business; Ability to spot issues with the business and to act; Data to drive actions enriched with 3rd party data; New approach to drive decision making

Director, Digital Marketing
Papa John’s International
Dates Employed Oct 2012 – Jun 2018

  • Leads eCRM initiatives, including eMail, SMS Text and Push Notifications, in addition to managing the brand representation on Papa John’s eCommerce channels.
  • Digital Marketing representative with cross-functional teams for technical enhancements and new programs.
  • Planning, project direction, project management, project scheduling, strategic goals and creative art direction for the Papajohns.com website and other associated Papa John’s websites
  • Manage all interactive creative as it relates to the Papa John’s Brand, ensuring that consistency is carried across all interactive media
  • Plan and manage multiple interactive marketing programs and promotions using web, email, push notifications, social media and other Papa John’s online and offline assets
  • Mobile programs and strategy
  • Oversee and management of the National and Local eMail marketing, SMS marketing and Push Notification programs
  • Strategy and execution of Franchise & localized tools focused on email and SMS
  • Oversee the strategy and execution of national and localized Push Beacon and Push Geo-Location programs
  • Management of the Online Promotions team for all digital channels for set up of offers and promotions for entire system

Sr. Manager, Design & Media – Digital Marketing
Papa John’s International
Dates Employed Jan 2007 – Oct 2012

  • Planning, project direction, project management, project scheduling, strategic goals and creative art direction for the papajohns.com website and other associated Papa John’s websites
  • Manage all interactive creative as it relates to the Papa John’s Brand, ensuring that consistency is carried across all interactive media
  • Plan and manage multiple interactive marketing programs and promotions using web, email, social media and other Papa John’s online and offline assets
  • Manage the email marketing programs, which include the opt-in email campaigns, transactional campaigns, marketing drip campaigns and franchise email campaigns; email marketing programs generate more than $45 million in sales annually
  • Develop and manage multiple social media projects across multiple platforms, such as Facebook, YouTube, Twitter, email and the web
  • Performance marketing with Advertising.com – SEO and content marketing CRO

Awards – Driver Award (2004) – Nominated award given to corporate team members each year


Manager, Online Marketing
Papa John’s International
Dates Employed Jan 2004 – Jan 2007

  • Manage the design and development of the papajohns.com website and the visual look/feel of the Online Ordering site.
  • Manage the email marketing programs, which include the opt-in email campaigns, transactional campaigns, marketing drip campaigns and franchise email campaigns; email marketing programs generate more than $15 million in sales annually

Web Developer/Designer
Papa John’s International
Dates Employed Jul 2000 – Jan 2004

  • Responsible for the planning, strategic goals, page flow, look-and-feel and navigation of the entire papajohns.com website, including the look-and-feel of the online ordering website. Created original graphics and icons for use on the site. Implemented the web design parameters, style guides and visual standards.

Web Designer/Developer
Humana Inc.
Dates Employed Mar 1998 – Jul 2000

• Worked with the IT department and business managers to develop creative concepts that supported Humana’s strategy
• Worked on both Humana’s Internet and Intranet web sites
• Through teamwork, developed creative concepts that supported the objectives set forth in the communication strategy, including direct mail, brochures, print ads, and folders, 2 color and 4 color pieces


Graphic Designer/Web Design
The Cobb Group
Dates Employed Nov 1996 – Mar 1998

Responsible for layout and design to finished printed piece for a variety of materials, including direct mail, 4-color Spotlight covers and 4-color supplements, cross-promotion pieces, inbox cards, and print ads. Worked closely with project coordinators and other departments within The Cobb Group. Was initially hired to work on the magazine Inside Technology Training as a Graphic Designer.

Worked closely with business managers to develop web banners that were displayed on www.msnbc.com, www.zdnet.com and other technical sites. Also had an active role in the production of pages on the Cobb Group’s web site. Maintained these pages by making changes and updates.


Graphic Designer/Production Design
McDevitt Henle Koetter Sharp Advertising
Dates Employed Mar 1993 – Nov 1996

Responsible for production layout to finished printed piece for a variety of materials, including direct mail, 4-color Spotlight covers and 4-color supplements, cross-promotion pieces, inbox cards, and print ads. Worked closely with creative directors and account executives within the agency.