Retain – the second element of the 3 R’s

June 3, 2021 | Posted in B2The7 Bits, Branding, Digital Marketing, Marketing, Omni Channel, Reach - Retain - Regain | By

The “Retain” area is where you want your customers and audiences to be. Think of retain to be steady and you want to be very segment-specific to maintain their activity. They have joined your loyalty program, created an account, have

Restaurant Owners…and every service brand.

May 30, 2021 | Posted in B2The7 Bits, Branding, Business, Customer Experience, Digital Marketing, Innovation, Lifecycle Marketing, Omni Channel, Social Media | By

Do you want increased sales, transactions, comps and customer engagement? 🙌 Of course you do! The 3 R’s are the foundation for my data-driven marketing programs. 🔥 Reach – On-boarding new customers 💥 Retain – Steady, segmented and targeted ☄️

B2The7 business cards from Vistaprint

May 26, 2021 | Posted in B2The7 Bits, Branding, Business, Digital Marketing, Marketing, Social Media | By

Some days it is the little things that are exciting – Today, it was getting my new business cards from Vistaprint Who is B2The7 👉 Digital + marketing + social = Results I work with brands on increasing sales, transactions

BOOK REVIEW: Ditch The Act: Reveal the Surprising Power of the Real You For Greater Success

May 25, 2021 | Posted in B2The7 Bits, Books, Branding, Inspiration, Motivation | By

“Ditch The Act” had me hooked from the first page as I couldn’t believe how honest Ryan was from the beginning – it was a personal connection from page one. This is a perfect book for building your personal and

Reach – the first element of the 3 R’s

May 24, 2021 | Posted in B2The7 Bits, Digital Marketing, Marketing, Social Media | By

Reaching new and existing customers is very important in the continuous growth of your brand. I approach “REACH” as part of the on-boarding process, which is part of a larger omni-channel lifecycle strategy and program. It seems like an easy

Restaurant Owners…and every service brand.

May 20, 2021 | Posted in Customer Experience, Customer Journeys, Data, Digital Marketing, Email Marketing, Loyalty, Marketing, Social Media | By

The key to increased sales and transactions is to get’em in the door and coming back for more. But how do you do that? I have a foundation that centers around the 3 R’s along with 20 years of running

BOOK REVIEW: 50 States, 100 Days: The Book

May 19, 2021 | Posted in B2The7 Bits, Books, Social Media | By

The goal was set for Chris Strub, 50 states in 100 day. That seems pretty easy doesn’t it? Nope, not even close! What you experience with this book is a wonderful story that is being told along the way, in

An introduction to the 3 R’s – Reach, Retain & Regain

May 18, 2021 | Posted in Business, Customer Experience, Customer Journeys, Digital, Digital Innovation, Marketing, Omni Channel, Social Media | By

What are the 3 R’s? REACH, RETAIN and REGAIN. The 3 R’s use data and insights to drive the programs = increased sales, transactions and comps. What industries do the 3 R’s have the most impact? Retail, restaurant, QSR, coffee

Attention retail, coffee shops and restaurant owners…

May 13, 2021 | Posted in Branding, Customer Experience, Customer Feedback, Customer Journeys, Digital Marketing, Email Marketing, Marketing, Omni Channel, Social Media | By

🚨 Attention retail, coffee shops and restaurant owners 🍕🍔🌮☕️ You want to increase your sales, transactions, comps and improve the customer experiences… …but don’t know how or have the time. 🤔 This is where my 20 years of running proven

Steps to getting more restaurant visits…

May 11, 2021 | Posted in Branding, Customer Experience, Customer Journeys, Data, Digital, Lifecycle Marketing, Omni Channel | By

The last year has been a tough one for many restaurants with restrictions, the way customers engaged and all the customer data they may or may not have been collecting. For the past 20 years, I have run data-driven digital

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