#CMWorld Highlights from Jay Baer, Brian Fanzo and Andrea Fryrear

September 12, 2019 | Posted in Content, Digital, Digital360Chat, Social Media | By

Last week was a great week in Cleveland for the Content Marketing World Conference with 4,000 other Marketing, Creative, PR and Copywriting Content professionals. There was so much to learn from the informative sessions, the top notch speakers and presenters,

Knowing what your goals and KPIs are before social posting

August 30, 2019 | Posted in Content, Digital, Digital360Chat, Goals, Social Media | By

Before I post any content, I know what my goals and KPIs are for measurement. Some KPIs can include likes, shares, comments, site referrals, increased followers, engagement etc. The main KPIs for my posts and updates are comments and engagement

Conferences are a great way to learn from your peers, industry leaders and brands. How to make the most of your conference experience.

August 26, 2019 | Posted in Business, Career, Digital360Chat, Networking | By

Conferences are a great way to learn from your peers, industry leaders and brands. They are also a great way to make new connections and to network and to bring awareness to your brand. You have researched the conference you

The importance of #RelationshipMarketing in building your brand loyalty.

August 21, 2019 | Posted in Digital360Chat, Marketing, Mobile, Relationship Marketing, Uncategorized | By

#RelationshipMarketing is different than your traditional marketing in that it focuses on on long-term customer loyalty and engagement instead of short-term sales. On 8/8/19, I hosted a Twitter Chat with guest Jessika Phillips of NOW Marketing Group with the topic

Building your brand, audience and network takes time.

August 18, 2019 | Posted in B2The7 Bits, Digital360Chat, Inspiration, Motivation, Networking | By

People need to think about how long it takes to develop a true relationship with a friend or partner. Developing a relationship with your guests or audience is really no different…it will take time to build that long term loyalty

Email Marketing and why your brand should be using email as a tool for engaging with existing customers and prospects.

August 13, 2019 | Posted in Digital360Chat, Email Marketing, Loyalty, Marketing | By

Email marketing is for brands of all sizes – large, small and solo. Email marketing is still very effective to turn prospects into loyal fans and to build an even better relationship with your existing customers. I had a Twitter

Today marks 19 years at Papa John’s…what a journey it has been and continues to be.

July 31, 2019 | Posted in #BeingABetterPerson, B2The7 Bits, Career, Inspiration, Motivation | By

Today marks 19 years at Papa John’s…what a journey it has been and continues to be. So much learned in that time…sharing some of it here in no order. Don’t be afraid to ask questions. Don’t be afraid to fail

Join this Live Twitter Party on Thursday, June 25th!

July 23, 2019 | Posted in Business, Digital, Digital360Chat, eCRM, Email Marketing, Social Media | By

Hey there! I’m partnering with some amazing entrepreneurs for a live Twitter Chat from 12 p.m. – 1 p.m. Eastern on Thursday July 25th! This is part of a big Visibility Hack Challenge to help entrepreneurs level up their marketing

Sharing is caring!

July 11, 2019 | Posted in #BeingABetterPerson, Inspiration, Motivation | By

I have learned a lot about digital and social over the last 25 years of my career. There have been many ups and many downs, lots of learning opportunities and lots of opportunities to learn from others! I have worked

Are you utilizing Video 📹 as Part of Your Content Strategy?

June 28, 2019 | Posted in Digital360Chat, Video | By

Video is a great tool for engagement and conversations with your targeted audience. video #FridayFeeling #FridayThoughts #Digital #Social https://mailchi.mp/c534db01a832/utilizing-video-as-part-of-your-content-strategy