When you receive an Brand or Promotional offer via eMail on your smartphone, what do you do next?
A – Click straight from the email
B – Visit the mobile website
C – Get on your PC and purchase
D – Open to the brand App
E – Purchase from another mobile device
F – Go in-store
G – Other
It is how your customers interacts with your marketing message that can help you better define their experiences. Get to know their actions to make better experiences.