Coffee With Bob on LinkedIn

May 8, 2021 | Posted in B2The7 Bits, Branding, Digital Marketing, Social Media | By

May 7, 2021 LinkedIn LiveStream Always fun to be a guest of Bob (Robert Sieger) on his ☕️ #CoffeeWithBobLIVE show. We had a great conversation around my past experiences with Papa John’s Pizza, my newest direction with B2The7 and some

‪Helping Brands Make More Bread 🍞‬

May 5, 2021 | Posted in B2The7 Bits, Branding, Digital Marketing, Innovation, Social Media | By

‪I focus on Restaurants & QSR Brands…‬ ‪Types of brands I love working with…‬ ‪1️⃣ Brands that don’t have customer data and want to learn how to get and use that data‬ ‪2️⃣ Brands that have data but don’t know

Regain – the third element of the 3 R’s

May 3, 2021 | Posted in Branding, Customer Experience, Customer Journeys, Data, Digital Innovation, Digital Marketing | By

The “Regain” area is where your lapsing and lapsed customer live. With Regain, the focus of the communications and activity is based on reactivation and getting them back engaged with the brand. Keep in mind the the customers in reach

Retain – the second element of the 3 R’s

April 30, 2021 | Posted in Customer Experience, Customer Journeys, Digital Marketing, Omni Channel, Segmentation, Social Media | By

The “Retain” area is where you want your customers and audiences to be. Think of retain to be steady and you want to be very segment-specific to maintain their activity. They have joined your loyalty program, created an account, have

‪Putting your customer data to work = driving sales and repeat visits‬

April 29, 2021 | Posted in Data, Digital Marketing, Lifecycle Marketing, Omni Channel | By

Many brands (especially restaurant and retail) have changed the way they engaged with their customers over the last year, offering many different digital ordering options for delivery, pick-up or carryout. Are you using that data? If now, why???? Need to

Reach – one element of the 3 R’s

April 27, 2021 | Posted in Branding, Business, Customer Journeys, Data, Digital Marketing, Lifecycle Marketing, Omni Channel | By

Reaching new and existing customers is very important in the continuous growth of your brand. I approach “REACH” as part of the on-boarding process, which is part of a larger omni-channel lifecycle strategy and program. What you want to achieve

You have all this customer data…now what?

April 26, 2021 | Posted in Branding, Business, Career, Digital Marketing, Digital360Chat, eCRM, Social Media, Strategy | By

Many brands (especially restaurant and retail) have changed the way they engaged with their customers over the last year, offering many different digital ordering options for delivery, pick-up or carryout. These new ordering options have also changed customer expectation and

Don’t Forget to Celebrate and Remember your Successes!

April 25, 2021 | Posted in Branding, Business, Career, Creative, Digital, Digital Innovation, Digital Marketing, Digital Transformation | By

A friend and co-worker reminded me of the major accomplishments we achieved as a team, collaborated on and then ran marketing programs around over the last 20 years at Papa John’s. Here are some of what we achieved as a

Helping Brands Make More Bread 🍞

April 21, 2021 | Posted in Advertising, Branding, Digital, Digital Marketing, Marketing | By

I focus on Restaurants & QSR Brands… Why Restaurants/QSR? I have 20 years of experience running successful data-driven marketing programs at Papa John’s that drove engagement, sales, transactions and increased comps. Types of brands I love working with… 1️⃣ Brands

An introduction to the 3 R’s…

April 12, 2021 | Posted in Branding, Communications, Customer Journeys, Digital Marketing | By

When I work with brands, especially restaurant brands, we start with a good understanding of the problem we are looking to solve, how we are going to solve it, how we are going to measure and the what’s next. With

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