July 26, 2016 | Posted in Email Marketing | By

After you have looked at the data you have to build eMail programs, the next step is to define the KPIs that you want to measure. You can go more granular, but the basic KPIs to start with are the following; Open Rate, Click Rate, Bounce Rate, Sales, Conversion Rates, Unsubscribe/Complaint Rates and Landing Page/Site Traffic Changes

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