Do you know what your Social Selling Index (SSI) is?
You may not even know that LinkedIn offers this resource to see how you are doing with your social selling.
Your Social Selling Index (SSI) measures how effective you are at establishing your professional brand, finding the right people, engaging with insights, and building relationships. It is updated daily so you can see how your efforts are doing.
LinkedIn measures your social selling efforts in four categories.
Here’s what adds up to your score and ways to improve them.
1. Establish your professional brand
2. Find the right people
3. Engage with insights
4. Build relationships
– Social selling leaders create 45% more opportunities than peers with lower SSI.
– Social selling leaders are 51% more likely to reach quota.
– 78% of social sellers outsell peers who don’t use social media.