eMail continues to be the top ROI eCRM program for many Marketers.
A/B testing within eMail should be part of your program – test, make adjustments, measure and then do it all over again. The behaviors of your eMail subscribers are changing daily, so your programs should also change to meet their needs. To start with the basics, you should A/B test creative, subject lines, offers, offer vs newsletter style, copy and button placement. Start of small, gain learning and as you begin to get comfortable, layer in different types of A/B tests.