July 25, 2016 | Posted in Email Marketing | By

The strategy and tactics for your eMail programs will include data (as I mentioned this morning) and the data touch points. I recommend looking at all areas where you are gathering customer data – in-store, POP material, website, social media etc – and let that help guide your strategy. This will also help with gap analysis and help with any data opportunities to make improvements or gather more data to help drive programs.

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