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December 12, 2016 | Posted in Email Marketing | By

End of Year analysis of your 2016 eMail programs – what has worked, what hasn’t work and why for each? This gives me an idea of any potential roadblocks that were had for the year and how we were able to overcome those roadblocks, or a reason why we were not able to. Helps with planning and expectations around programs but more importantly, gives you more insight into reason why your programs were successful or not. Of course, you should already have KPIs identified when the programs began but if you don’t, you should implement for every program in 2017.

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