Mobile and end of year…Throughout most of 2016, most brands should have seen more and more of their customers interacting with their brand with mobile devices. As you head into 2017, is your mobile website set-up to handle the mobile users? What devices are your customers using? Look at your analytics for all of 2016 and get an understanding of how they are engaging with your channels, how long they are staying on your site and on which pages are you getting the most bounces. Take those learning into 2017 and make the necessary improvements – improvements for a better customer experience.