September 28, 2016 | Posted in Email Marketing | By B2the7
Yesterday was mobile optimized eMails, today is responsive eMails. The easiest way to define responsive email design is that the email is optimized for viewing on many different types of devices, screens and resolutions. The experience is the same without having to scroll left/right, zoom in/out and the design adapts to the viewing space on the device your are on. Some of the benefits: many times text is much cleaner, easier to navigate, more appealing and the same experience on all devices.
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