Amazon, Amazon and more Amazon. Just when you think Amazon couldn’t be in the news again, the disruptive innovator is at it again. This time, with a trademark application for a food-kit service that would rival Blue Apron and other similar meal-kit delivery services. This is important with Amazon’s ability to use its distribution and ability to offer lower pricing to grow their customer base quickly (how will the Whole Food acquisition fuel this?). All part of the Amazon eco-system, one place to find everything you need…at the click of a button.