August 10, 2016 | Posted in Apps, Mobile | By

The App In-box allows you to message YOUR ENTIRE APP AUDIENCE, without an opt-in! That is why it is very important to have an In-box or Message Center within your app – you can still reach your customers even though they have opted to not receive the Push Notification Alerts. High-performing apps see average message center read rates of 44%, increasing to 49% for retail apps, meaning nearly half of all messages sent are opened and read.

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