The App In-box allows you to message YOUR ENTIRE APP AUDIENCE, without an opt-in! That is why it is very important to have an In-box or Message Center within your app – you can still reach your customers even though they have opted to not receive the Push Notification Alerts. High-performing apps see average message center read rates of 44%, increasing to 49% for retail apps, meaning nearly half of all messages sent are opened and read.
Leave a Reply
You must be logged in to post a comment.
Be the first to comment.