Why is social listening important?

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November 10, 2018 | Posted in Apps, Customer Experience, Customer Feedback, Digital360Chat, Marketing | By

Why is social listening important? To see what your customers want, to see what is bothering them and to see how you can improve customer expectations. @Wendys listens to their customers on #Twitter for product suggestions and then delivers! Social

What do you check first???

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April 11, 2018 | Posted in Apps, Mobile | By

Heard this yesterday and really liked the use case around behavior. When you are on a plane and are about to land (without any access to a network or WiFi), what are the first actions or App that you check

What is your “Hidden Gem”?

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October 4, 2017 | Posted in Apps, Mobile | By

The smartphone has made a difference in the way I engage with brands and Native Apps has only made that relationship with brands even stronger – if the Apps provide value to my lifestyle. Apps simply the communications and give

Mobile apps account for 57 percent of all digital media usage…

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September 22, 2017 | Posted in Apps, Mobile | By

Mobile apps account for 57 percent of all digital media usage with Mobile app accounting for 87% of time spent on Mobile. What are your go to Apps each day? Jonathan Cox, Joel Hamilton, Patrick Warrington, Nick Landers, Joshua Nodell,

Walmart and voice shopping

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August 23, 2017 | Posted in Apps, Customer Experience, Digital Marketing, Technology | By

Walmart is not the first to blaze the voice ordering feature, but they have the deep pockets to challenge Amazon within the voice assistant apps/voice shopping category. What Walmart is now showing is that they are adapting to how customers

Instagram or Snapchat?

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August 11, 2017 | Posted in Apps, Digital Marketing, Mobile | By

Instagram or Snapchat? Over the last year, Instagram has added many new features such as filters, location, drawing tools, stickers and stories as they both dual for Millennial attention. Instagram also now has the edge in daily users.

Why you should be learning from Gaming Apps!

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August 9, 2017 | Posted in Apps, Mobile | By

Why you should be learning from Gaming Apps! There are many elements from gaming Apps that can be applied to help make your App more engaging and to help with App retention. These won’t all apply to every business or

Gaming Apps, customer engagement and interaction

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August 8, 2017 | Posted in Apps, Customer Experience, Mobile | By

Good examples of Apps that do a great job of using push notifications to keep their customer bases active and engaged need to look no further than the Gaming Apps – especially those that you engage with socially. I have

A good question to ask your team – why are people leaving your app?

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July 27, 2017 | Posted in Apps, Customer Experience, Customer Feedback, Mobile | By

Yesterday I posted about how thinking and focus is shifting from App Acquisition to more App Retention. A good strategy will include both and have tactics that support both. A good question to ask your team – why are people

App Acquisition or App Retention?

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July 26, 2017 | Posted in Apps, Customer Journeys, Mobile | By

App Acquisition or App Retention? Do a google search on App Acquisition or App Retention and you will see how some of the thinking has shifted from acquisition to retention – thus the importance of a good retention strategy. Think