This past week I focused on dealing with eMail in a crowded inbox and some of the tools that you could be using to help get noticed, to get a better understanding of your customer and really get to know what devices and eMail clients they are using. Action keywords are also very important as is A/B testing. There are also Emojis that will help draw attention to your subject line – knowing that not all will show on each device.
As with everything digital, eMail is another channels that requires constant attention and tweaking along the way to ensure you are getting the most ROI out of this channel.
This has been a long time in the making and finally something Papa John’s can do to give back to our loyal customers on their birthday – A new Papa Rewards Birthday Club for our most loyal customers – http://www.papajohns.com/birthday
Testing is so important with eMail to see how your subscribers are interacting and engaging with your programs. Here are just a couple tools to consider that will help you take your programs farther – Return Path, Litmus or even machine learning such as Persado and one that I want to check out – Phrasee. If you have other suggestions, respond to this update for others to gain awareness of the tools you are using.
With eMail, it is the subject line that draws people attention. How you stand out from a crowded inbox is important and what keywords and phrases you use is equally important.
What keywords or phrases have drawn your attention to open an email?
When you check your personal/business email you mainly do it on…
Thursday Question #2
If you had to make a choice of ordering PIZZA from a National Pizza Chain, who would it be?
Benefits of using Emojis in your email subject lines; increase open rates, stand out from your competitors, convey emotion and potential saving of space. While they are good, they need to be used in moderation and there will be rendering issues with email clients that do not support emojis. Also, make sure that the emoji that you are using is relevant to your content.
With more than 23 years of experience in marketing, Bernie is the Director of Digital Marketing at Papa John’s International, based in Louisville, KY. His current focus is building and scaling a progressive digital marketing foundation that balances the needs of both consumers and national/local stakeholders — all while delivering measurable ROI to the business.
Additionally, Bernie oversees brand representation for Papa John’s digital properties and manages direct-to-consumer channels including email, SMS and push messaging. Recent initiatives have centered around bringing together larger promotional efforts with targeted campaigns to engage the consumer at the precise moment of interest.
Follow Bernie on Twitter @B2the7 or @B7_Design & the B2The7 blog @ http://b2the7.com/b2the7