Beacon technology makes the retail shopping experience more personal and interactive. Imagine walking into your local grocery store to receive a welcome message, then based on your past purchases, you receive coupons that are relevant to you. It is this targeted, real-time communication where you are using your customer data and beacon technology to interact with your customers in your place of business. Beacons are also helping customers to re-engage with a brands app that they may have forgotten about. The real challenge is delivering the relevant message at the exact right time.