Beacons and Geo-locations services in Sporting Venues is another great use-case for this technology. Think how the two can work together – The customer enters the venue and receives a Welcome message. From there you can engage with the customer with an experience for potential seating upgrades, selling of team merchandise, concession sells, fan experiences, contest etc. The great thing about this is all the data you are collecting from these customers that you can then use to re-market to them at a later date.
Beacons and Geo-locations services has been a great topic of discussion so far this week – thank you to everyone so far for all their thoughts around this technology!