September 7, 2016 | Posted in Apps, Mobile | By

Beacons are a great way to engage with consumers at your brick-n-mortar locations, at sponsored events, sporting venues and so on. With Beacons you can offer an experience that is something other than an offer (and it can be an offer etc) but more of a “Utility.” Think the data you can get back from this engagement – it is this data that you can now identify the customer within your database and target them with other eCRM channels with messages that are relevant to their behaviors or interest.


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