BlackBerry No Longer Making Hardware. At one point, not so long ago, I had a Blackberry but quickly replaced it when the iPhone became relevant for myself. As of yesterday, Blackberry announced it would no longer manufacture its own devices but will still sell BlackBerry branded phone. BlackBerry will continue with their software sales which are aimed at businesses and government.
Abandoned Shopping Carts and eMail. Any company that has an online eCommerce business needs to worry about abandoned carts and how to reach those customers that abandoned. Only half of British retail sites are currently using cart email targeting and I would assume that the number within the US is much lower. According to Marketing Professionals, of all automated emails, cart abandon are the most successful in terms of opens and clicks.
Growing Your YouTube Channel. With video expected to account for 69% of all consumer traffic in 2017, this is a good article on tips and strategies to help you grown your business. It really comes down to optimizing your YouTube channel so that it is easier to find, easier for your viewers to watch your content and represents your brand. Three areas you need to focus; Optimizing your channel, Content and then Promoting.
eMarketer Webinar: Navigating the Complexities of Cross-Platform Attribution
Date: October 6, 2016
Time: 1:00 pm ET
You will learn:
– Why most marketers say attribution is something they need to learn more about
– What roadblocks and obstacles impede marketers’ ability to properly adopt and implement attribution models
– How marketers are implementing attribution methods
– How cross-platform attribution is advancing to become a more holistic measure of company success