September 9, 2016 | Posted in Quick Bits | By

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Boost your Brand Awareness with Mobile Video Ads. In two separate video ad campaigns tested on both mobile and desktop, brand awareness was much higher with mobile (Test ran by ad software provider Videology)…more

 

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SpaceX rocket explosion most “difficult and complex” failure to date. Space travel is complex and space programs will experience their fair share of failures – SpaceX has had it first 3 test rockets blow up and then last year, another rocket exploded…more

 

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Can Startup SessionM Become the next Salesforce of Mobile Marketing? For five-year old SessionM, the $35 million raised is putting them in a great position. SessionM new focus will be on gathering data about consumer behaviors and then using that for personalization and targeted offers for brands…more

 

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ADWEEK WEBINAR – Trigger Social Ads with Sports & Weather: How Brands Are Building Their Real-Time Campaigns. Wednesday, September 14, 2016, 1 PM ET | 10 AM PT…more

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About Bernie

With more than 23 years of experience in marketing, Bernie is the Director of Digital Marketing at Papa John’s International, based in Louisville, KY. His current focus is building and scaling a progressive digital marketing foundation that balances the needs of both consumers and national/local stakeholders —  all while delivering measurable ROI to the business.

Additionally, Bernie oversees brand representation for Papa John’s digital properties and manages direct-to-consumer channels including email, SMS and push messaging. Recent initiatives have centered around bringing together larger promotional efforts with targeted campaigns to engage the consumer at the precise moment of interest.

Follow Bernie on Twitter @B2the7 or @B7_Design & the B2The7 blog @ http://b2the7.com/b2the7

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