Bud Light Kicks Off #MyTeamCan. Why not drink your Bud Light from Bud Light team can. Bud Light kicked off it’s NFL beer sponsorship on Thursday with it’s 75 second commercial…more
Video Ads on Larger Screens. Video ad completion rate for longer videos favors a larger viewing screen. A June report from FreeWheel supports that with users on its network – 93% completion rate with OTT (over-the-top) compared with 78% for smartphones…more
Mobile Sites Loading Time Do Matter. According to Google, average mobile site load times for 3G connections is 19 seconds while the average load time for 4G is 14 seconds…more
With more than 23 years of experience in marketing, Bernie is the Director of Digital Marketing at Papa John’s International, based in Louisville, KY. His current focus is building and scaling a progressive digital marketing foundation that balances the needs of both consumers and national/local stakeholders — all while delivering measurable ROI to the business.
Additionally, Bernie oversees brand representation for Papa John’s digital properties and manages direct-to-consumer channels including email, SMS and push messaging. Recent initiatives have centered around bringing together larger promotional efforts with targeted campaigns to engage the consumer at the precise moment of interest.