Last week I touched on “Disruption & Innovation” but got sidetracked by all the news Amazon was making around…disruption & innovation. Both disruption and innovation happen when something new is created or branded.
Another great example of disruption within a category is what Airbnb has done to the travel/vacation industry. Airbnb doesn’t own any rooms but they enable you to book unique places to stay and truly experience a city like a local would – without having to worry about staffing and the other unpleasant sides to owning lodging or hotels. They are a marketplace, with a growing community of users, that facilities the transactions between host and travels in over 190 countries.