Doing your checks for digital to start 2017…are your Text/SMS marketing programs compliant? Do you have the proper disclaimers in the actual text message when a customer signs up or engages with your programs and within any creative that is advertising the programs? How are you using your data and what can you be doing better? Many things to think about with your existing programs – more on that later.
If you are still not using SMS as a marketing tool, I can’t say this enough, SMS is still one of the most under-used eCRM programs out there. It has a very high engagement, very high ROI and it can also be used as utility along with a sales driver.