Digital Marketing with Digital Innovation

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September 12, 2017 | Posted in Digital Innovation, Digital Marketing, eCRM, Email Marketing, Innovation, Mobile, Push Notifications, SMS Marketing, Social Media | By

The great thing about Digital Marketing is that it keeps growing and expanding with Digital Innovations. It is the understanding of how the new innovations and technology will impact the customers. Multi-platform marketing. Using data, social media, eCRM, e-commerce &

Digital marketing point of emphasis for 2017

Digital-Marketing

April 21, 2017 | Posted in Apps, Communications, Customer Experience, Customer Journeys, Email Marketing, Mobile, SMS Marketing | By

What is your digital marketing point of emphasis for 2017? 1) SEO/SEM 2) eCRM – email, SMS, Push 3) Native App 4) Social 5) Website 6) Mobile 7) Customer experience 8) Customer journeys 9) Other Digital is not one tool

SMS acquisition programs

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April 14, 2017 | Posted in SMS Marketing | By

Would like your thoughts around paid SMS acquisition programs? My take is that it is in the best interest of your brand to not acquire any cell numbers from any third party vendors. The liability for your brand is too

Growing your eCRM databases

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April 13, 2017 | Posted in eCRM, Email Marketing, Push Notifications, SMS Marketing | By

How you grow your eCRM databases is important. Organic growth is the best, but I have tested some eMail acquisition partners with good success – you can be very targeted in the type of subscriber you are looking for. Look

Brand question

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April 11, 2017 | Posted in Email Marketing, SMS Marketing | By

Brand question – What brands, that you have engaged with, did a good job of using incentives to get you to sign up for their eCRM programs? Reward and Loyalty programs are two areas where the incentives make sense and

eMail and SMS incentives

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April 10, 2017 | Posted in Email Marketing, SMS Marketing | By

eMail and SMS incentives – incentives are great for building your eCRM databases but how loyal are the customers you are bringing into your programs? You do need to give your customers the value of signing up to be part

Ways your brand can utilize SMS

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January 27, 2017 | Posted in Mobile, SMS Marketing | By

Ways your brand can utilize SMS – Promotional, order confirmation, account changes, forgot password, automatic triggers based on data and behavior, app download, keywords for specific behaviors and so on. Let people interact with your brand with the channel they

How are you growing your SMS database?

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January 26, 2017 | Posted in Mobile, SMS Marketing | By

How are you growing your SMS database? This is the one area where I’m pretty adamant about growing the SMS database organically through your own channels, such as your website, email programs, socially, POP materials and in-store. I do not

SMS Programs and Your Data Points

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January 24, 2017 | Posted in Mobile, SMS Marketing | By

As you begin your SMS strategy you will want to see what data points you are capturing. The more data points, the more engaging programs you can begin to run. Some high level programs you could be doing –  personalization,

How are you currently using your SMS programs – promotional or is it triggered?

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January 23, 2017 | Posted in SMS Marketing | By

How are you currently using your SMS programs – promotional or is it triggered? For 2017, I would recommend creating segments and begin to communicate to each segment differently. Grow and learn as you add more data points – making