October 5, 2016 | Posted in Quick Bits | By B2the7

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Google Home Takes on Amazon’s Echo. During Google’s annual hardware event, Google provided details of it’s voice activated personal assistant, Google Home. Google Home will go on sale today and ship on November 4. Home will cost $129 and come with a fee six month trial of YouTube red. Google Home combines a wireless speaker with a set of microphones to listen for voice commands, much like Amazon Echo. Google Home also has many base options to choose from – think matching the decor in your house.
Google Home will go on sale today for $129, shipping November 4
http://www.mediapost.com/publications/article/286146/google-takes-on-amazon-for-home-audio-device-supre.html?edition=97017

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/w-e_TPSUnbo” frameborder=”0″ allowfullscreen></iframe>

Emojis in Your eMail Subject Line. The use of emojis in work emails present an opportunity to make email more interesting and to draw attention as well. A survey from Adobe found that respondents thought that only 19% of work emails are interesting while only 23% of personal email offers are interesting. Within the work environment, the circumstances have to be right to send an email with an emoji. Emails that have emojis within the subject line tend to open slighter higher – according to GoDaddy, open rates increase by 20% when used in the subject line. The issue with using Emojis is that they don’t always render correctly on all email clients.
http://www.mediapost.com/publications/article/286152/emojis-in-email-can-boost-engagement.html?edition=97007

SalesForce Acquires Krux. As soon as the announcement came out, I received a call from my SalesForce rep telling me the news and wanting to discuss the possibilities. Krux is an independent data-management platform (DMP) that will become part of the larger SalesForce Marketing Cloud. The deal is reportedly valued around $700 million – This is great news for Krux clients and future clients.
http://www.mediapost.com/publications/article/286048/salesforce-acquires-krux-dmp-market-consolidates.html

Your Personal Data and IoT Gadgets. 59% of IoT gadget makers to not tell consumers how their personal information is being used. As more and more gadgets and devices are connect, the flow of information grows as does the built in sharing. The challenge for consumers is what is being collected and how they can slow, stop or even delete that data. A study of different connected devices show that people are not informed on how to delete their info, not informed on how their information is used and if it would be shared with other third-parties.
http://www.mediapost.com/publications/article/285402/59-of-iot-gadget-makers-dont-tell-consumers-how.html

Retail original LinkedIn article – https://www.linkedin.com/post/edit/google-home-takes-amazons-echo-emojis-your-email-line-fussenegger