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January 23, 2017 | Posted in SMS Marketing | By

How are you currently using your SMS programs – promotional or is it triggered? For 2017, I would recommend creating segments and begin to communicate to each segment differently. Grow and learn as you add more data points – making sure you are always looking at the analytics and making adjustments as you go. Become more personalized with not only your message but with your content. Look at your data and create a strategy that fits with your current data points.

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