January 30, 2017 | Posted in Apps, Mobile | By

Is Mobile part of your digital/marketing strategy? Mobile web (responsive) or Mobile App? Ask yourself why your customers would be using their mobile device to engage with your brand – is it for Social engagement? Ability to search/order while doing something else? Your a source of knowledge? You offer something that they need in their daily life?

If you can better understand the why, you will then be able to build a better strategy around mobile.

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