Kicking off 2017 with Push Notifications! If you have an App and are not utilizing Push Notifications to communicate to your App users, you are missing out on some communication opportunities for branding, promotions, targeting, utility uses and more. Make the optin message very clear on what they will be receiving and why. Ensure you have optin opportunities within the account preferences of the App to allow your App users more flexibility with your programs. Engage in a very meaningful way and deliver relevant content.