Did you listen to your customers in 2016? What tools do you have in place to get an better understanding of how your customers are engaging with your brand and when they are having potential sales blocking or experience issues? How are your customers able to communicate their problems to you – socially, website feedback, in-store or over the phone? Once you have customer feedback, what are you doing with it and how are you making their experiences better? It seems like an easy one, but many brands don’t listen to what their customers are really saying. Do you?