Your content goals might be some of the following… To solve the problems of your customers Define your audience Define the channels your audience prefers Attract new customers Engage with existing and new customers Develop relevant content Develop sharable and
Amazon is winning in so many different industries, what do you feel are they doing different for their customers to stand apart? Thoughts?
Each person and brand define engagement differently. How do you define engagement and how are you measuring it? Thoughts?
Chick-Fil-A is one of those brands that is not without controversy in some of their stances & beliefs. What are they doing to build that customer loyalty?
Blockbuster is a great example of a brand that didn’t “listen” to their customers and their changing behaviors.
Blockbuster is a great example of a brand that didn’t “listen” to their customers and their changing behaviors. What are other brands that have made similar mistakes and ended up the same as Blockbuster? Check out the Twitter Discussion…
Develop content that is insightful, relevant and useful for your audience. #Digital360chat #digital #marketing #content #businessowner #contentstrategy #contentmarketing
Ask yourself why your customers should buy your products and not your competitors. #Digital360chat #digital #marketing #customers
Why Content Marketing? Builds loyalty w/customers by delivering content based on data, history and past behaviors. #Digital360chat #Content #ContentStrategy #contentmarketing