If you or your team doesn’t understand how your rewards program works, then your customers most definitely won’t know either. Make your rewards program easy to use, easy to understand and easy to engage with. Many programs are pieced together as they grow and feel like there wasn’t a good strategy or goals to start with – for example, not a good strategy for flow, engagement and communication. Start your strategy and goals off small and allow plenty of room for growth, but the flexibility for adjustments and change. Ask for lots of feedback from your rewards customers to make necessary improvements and to help remove any roadblocks.