A loyalty program is a great marketing strategy to reward customers based on their behavior and engagement with the brand. There are 4 high level areas of why… 1) The data you are collecting2) Reach customers3) Retain customers4) Regain customers
Email Marketing and why your brand should be using email as a tool for engaging with existing customers and prospects.
Email marketing is for brands of all sizes – large, small and solo. Email marketing is still very effective to turn prospects into loyal fans and to build an even better relationship with your existing customers. I had a Twitter
Happy Employees = Happy Customers Rewarding and keeping your employees happy has a direct impact on your customers. If your employees are taken care of, respected, empowered and trusted, they will pass that along to your customers creating a better
Your customers are valuable and the life-blood of your #business. There are many reason for having a happy, loyal #customer, but there are also many reasons for having a #unhappy customer – reason that causes the customer to leave the
How often do you buy from a business when you know nothing about them? Do you buy from the random person selling at your door? No, you build relationships with the brand and then you begin to build trust. As
Chick-fil-A is a great example of how important all the little things are for the customer and how they excel as delivering on the Little WOW items. Example…I have witnessed their employees walking people to their cars on raining days.
Do you know how your Loyalty program is performing and how your customers are engaging with your program? As part of your strategy and goals, you should have the KPIs that you are going to measure against. Some of the
If you or your team doesn’t understand how your rewards program works, then your customers most definitely won’t know either. Make your rewards program easy to use, easy to understand and easy to engage with. Many programs are pieced together
Not sure how many people remember the old “punch” card rewards programs (I think of Subway)? I’m also still pretty amazed at how many businesses still rely on them – and also amazed at all the data they are missing
Loyalty programs are great for customers, but why are they beneficial for brands? This is a fun one and I have listed some benefits; Collect customer data, reengage rewards customers, boost sales/growth, great market research on your customers, ability to