Email Marketing and why your brand should be using email as a tool for engaging with existing customers and prospects.

August 13, 2019 | Posted in Digital360Chat, Email Marketing, Loyalty, Marketing | By

Email marketing is for brands of all sizes – large, small and solo. Email marketing is still very effective to turn prospects into loyal fans and to build an even better relationship with your existing customers. I had a Twitter

Happy Employees = Happy Customers

October 26, 2018 | Posted in Business, Career, Goals, Inspiration, Loyalty | By

Happy Employees = Happy Customers Rewarding and keeping your employees happy has a direct impact on your customers. If your employees are taken care of, respected, empowered and trusted, they will pass that along to your customers creating a better

Your customers are valuable and the life-blood of your #business.

September 27, 2018 | Posted in Customer Experience, Customer Feedback, Customer Journeys, Data, Loyalty | By

Your customers are valuable and the life-blood of your #business. There are many reason for having a happy, loyal #customer, but there are also many reasons for having a #unhappy customer – reason that causes the customer to leave the

How often do you buy from a business when you know nothing about them?

July 9, 2018 | Posted in Customer Experience, Customer Journeys, Loyalty | By

How often do you buy from a business when you know nothing about them? Do you buy from the random person selling at your door? No, you build relationships with the brand and then you begin to build trust. As

Chick-fil-A

April 26, 2018 | Posted in Customer Experience, Customer Feedback, Customer Journeys, Loyalty | By

Chick-fil-A is a great example of how important all the little things are for the customer and how they excel as delivering on the Little WOW items. Example…I have witnessed their employees walking people to their cars on raining days.

Performance of your loyalty program

March 17, 2017 | Posted in Loyalty | By

Do you know how your Loyalty program is performing and how your customers are engaging with your program? As part of your strategy and goals, you should have the KPIs that you are going to measure against. Some of the

Make your rewards program easy to use

March 16, 2017 | Posted in Loyalty | By

If you or your team doesn’t understand how your rewards program works, then your customers most definitely won’t know either. Make your rewards program easy to use, easy to understand and easy to engage with. Many programs are pieced together

“Punch” card rewards programs

March 15, 2017 | Posted in Loyalty | By

Not sure how many people remember the old “punch” card rewards programs (I think of Subway)? I’m also still pretty amazed at how many businesses still rely on them – and also amazed at all the data they are missing

Loyalty programs and your brand

March 14, 2017 | Posted in Loyalty | By

Loyalty programs are great for customers, but why are they beneficial for brands? This is a fun one and I have listed some benefits; Collect customer data, reengage rewards customers, boost sales/growth, great market research on your customers, ability to

Brands loyalty program

March 13, 2017 | Posted in Loyalty | By

Why do you enroll into a brands loyalty program? A – Get special offers B – Get special discounts C – Access to members only content D – Surprise and delight E – Access to new News and Products F