April 5, 2017 | Posted in Customer Journeys | By

Mapping of your customers journey will guide your customers and potential new customers through different paths of your brand and to help achieve different objectives for each target that you have identified. Start with looking at who you want to target and all the customer touch points that you have and the actions that could be taken at each point – delivering the right message at the right time.

Mapping these journeys does a couple things 1) Helps you reach your targets with the right messages at the right time with the right channel 2) Helps you understand your customers better by putting yourself in their shoes and understanding their perspective 3) Gives you a reference point of all your communications, channels and how you are taking to your customers or prospects

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