The last year has been a tough one for many restaurants with restrictions, the way customers engaged and all the customer data they may or may not have been collecting. For the past 20 years, I have run data-driven digital
The “Regain” area is where your lapsing and lapsed customer live. With Regain, the focus of the communications and activity is based on reactivation and getting them back engaged with the brand. Keep in mind the the customers in reach
Reaching new and existing customers is very important in the continuous growth of your brand. I approach “REACH” as part of the on-boarding process, which is part of a larger omni-channel lifecycle strategy and program. What you want to achieve
When I work with brands, especially restaurant brands, we start with a good understanding of the problem we are looking to solve, how we are going to solve it, how we are going to measure and the what’s next. With
Amazon is winning in so many different industries, what do you feel are they doing different for their customers to stand apart? Thoughts?
Each person and brand define engagement differently. How do you define engagement and how are you measuring it? Thoughts?