Restaurant Owners…and every service brand.

May 20, 2021 | Posted in Customer Experience, Customer Journeys, Data, Digital Marketing, Email Marketing, Loyalty, Marketing, Social Media | By

The key to increased sales and transactions is to get’em in the door and coming back for more. But how do you do that? I have a foundation that centers around the 3 R’s along with 20 years of running

An introduction to the 3 R’s – Reach, Retain & Regain

May 18, 2021 | Posted in Business, Customer Experience, Customer Journeys, Digital, Digital Innovation, Marketing, Omni Channel, Social Media | By

What are the 3 R’s? REACH, RETAIN and REGAIN. The 3 R’s use data and insights to drive the programs = increased sales, transactions and comps. What industries do the 3 R’s have the most impact? Retail, restaurant, QSR, coffee

Attention retail, coffee shops and restaurant owners…

May 13, 2021 | Posted in Branding, Customer Experience, Customer Feedback, Customer Journeys, Digital Marketing, Email Marketing, Marketing, Omni Channel, Social Media | By

🚨 Attention retail, coffee shops and restaurant owners 🍕🍔🌮☕️ You want to increase your sales, transactions, comps and improve the customer experiences… …but don’t know how or have the time. 🤔 This is where my 20 years of running proven

Steps to getting more restaurant visits…

May 11, 2021 | Posted in Branding, Customer Experience, Customer Journeys, Data, Digital, Lifecycle Marketing, Omni Channel | By

The last year has been a tough one for many restaurants with restrictions, the way customers engaged and all the customer data they may or may not have been collecting. For the past 20 years, I have run data-driven digital

Regain – the third element of the 3 R’s

May 3, 2021 | Posted in Branding, Customer Experience, Customer Journeys, Data, Digital Innovation, Digital Marketing | By

The “Regain” area is where your lapsing and lapsed customer live. With Regain, the focus of the communications and activity is based on reactivation and getting them back engaged with the brand. Keep in mind the the customers in reach

Retain – the second element of the 3 R’s

April 30, 2021 | Posted in Customer Experience, Customer Journeys, Digital Marketing, Omni Channel, Segmentation, Social Media | By

The “Retain” area is where you want your customers and audiences to be. Think of retain to be steady and you want to be very segment-specific to maintain their activity. They have joined your loyalty program, created an account, have

Reach – one element of the 3 R’s

April 27, 2021 | Posted in Branding, Business, Customer Journeys, Data, Digital Marketing, Lifecycle Marketing, Omni Channel | By

Reaching new and existing customers is very important in the continuous growth of your brand. I approach “REACH” as part of the on-boarding process, which is part of a larger omni-channel lifecycle strategy and program. What you want to achieve

An introduction to the 3 R’s…

April 12, 2021 | Posted in Branding, Communications, Customer Journeys, Digital Marketing | By

When I work with brands, especially restaurant brands, we start with a good understanding of the problem we are looking to solve, how we are going to solve it, how we are going to measure and the what’s next. With

You may love or you may dislike Amazon, but they are winning

January 6, 2020 | Posted in Amazon, Customer Experience, Customer Journeys, Digital360Chat | By

Amazon is winning in so many different industries, what do you feel are they doing different for their customers to stand apart? Thoughts?

Each person and brand define engagement differently.

October 17, 2019 | Posted in Customer Experience, Customer Feedback, Customer Journeys, Digital360Chat | By

Each person and brand define engagement differently. How do you define engagement and how are you measuring it? Thoughts?

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